Sometimes it takes success overseas to make the Australian fashion scene take notice.
That is how Perth-based fashion designer Ray Costarella feels, after attracting a celebrity-laden audience to his first Rosemount Australian Fashion Week show in three years.
In recent times Costarella has chosen to show during New York Fashion Week instead of doing big parades in his home country. But with the current financial climate making such a trip a tad more pricey than usual, he chose to stay closer to home and today produced a high class parade at Sydney's Circular Quay.
His show attracted pop star Jessica Mauboy, actress Simmone Jade McKinnon and more with others including actress Jodie Gordon and designer Terry Biviano set to celebrate at Costarella's private after-party tonight.
"It was just the right time for us to do this here because our profile here at the moment is bigger than it has ever been," Costarella said.
"The demand we have been getting from celebrities and retailers has been overwhelming.
"While we have been showing in New York we have been growing our brand in Australia. You do have to leave Australia, to make it elsewhere before you are accepted in your own backyard."
Overwhelmed by the reception following the show where guests were invited to mingle with models wearing the latest designs, Costarella said he had looked within for inspiration for this collection.
"Rather than looking for external inspiration, this season I really have gone within," he said.
"It's much more about who I am as a designer and where I have come from and where I am going."
The collection of 30 outfits comprised both show-stopping couture pieces which were highly embellished with beading alongside ready-to-wear items in colours including burnt orange, alabaster, honey and bronze.
The summer 09/10 collection featured lots of heavy metal bead work and eight high profile Perth models including Emily Cattermole, Courtney Chircop and Pip Bingham wearing ostrich feathers in their hair. The look was exotic, feminine and sexy with sky-high hems a departure from Costarella's often flowing floor-length gowns.
Tonight Costarella has invited celebrities and fashion identities to celebrate at a new champagne lounge in Sydney tonight.
He will bring the collection home to Perth where it will go one sale soon.
1 comment:
This helps to know about the films and fashion week, good work man
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